Bev Barnett, principal
408 314 7608
email

About Bev Barnett

Bev has 25 years experience in public relations and marketing, focusing primarily in network infrastructure and Internet security. She has launched start-ups, planned and implemented worldwide PR programs, managed a corporate blog and created viral YouTube videos that make Web security fun. She has seen the high tech industry at its peak and at its low… more than once.

Public relations and marketing communications have changed dramatically over the past several years. Bev has changed along with it, immersing herself in social media, helping clients to join the conversation that’s already happening on line.

Experience Highlights

• In-depth understanding of the communications process and its effective implementation

• Strong writing and analytical skills

• Blogosphere and social media research

• Setup and management of social media tools including Twitter, YouTube, Facebook, blogging

• Broad experience within the marketing discipline: communications strategy, media and analyst relations, marketing writing, internal product marketing analysis

How I work

Operating under the philosophy that you can't promote what you don't understand, Bev prefers client relationships that provide liberal access to the marketing and product teams where she can make the best use of her expertise and provide the most value. Her understanding of the communications process and skill in distilling technical information enable her to...

• provide valuable input to marketing strategy concerning message development for effective media programs including traditional PR and social media

• shape story pitches to appeal to the editorial community, while communicating the client’s message

• guide the clients entrance into social media and the blogosphere with effectiveness and grace

• create written materials i.e. contributed articles, story pitches, application notes, sales collateral